Do you know what you’re doing when you’re blogging? Ever wonder if all that time and effort is worth it? You have things to say. Share. Express. But you’re not sure if anyone’s listening?
When I first started blogging, I had no idea what I was doing. I heard that blogging was The Way to develop a sturdy online presence and convert blog readers into book buyers.
I’ve been writing professionally since the 1980s. And yes, blogging is writing. But it’s a specific kind of writing.
For one thing, no one has the time or the patience to plow through the blogging equivalent of War and Peace. You only have a few seconds to grab a reader’s attention. And keep them reading.
So, your content can’t be just good. It has to be great. But what qualifies as great blogging content?