His “book launch team” was going to make a big splash.  In return for reading and reviewing his new title, Mr. Book Launch offered some freebies and insider goodies – if you made the cut.

That’s right.  His invitation to “join the team” required an application.  He wanted social media stats, Facebook numbers, promo ideas.  And his invitation was exclusive to “big fish.”

Another blogmeister advertised a *free* webinar on how to generate a ton of traffic to your blog.  He included one of seven tips.  To get the rest, you had to sign up for his other seminar – for $497.  The balance of his *free* presentation was a sales pitch for the not-so-free “real deal.”

Are You a Would-Be Whale?

Commenting on the above, someone said, “The writing biz is hard enough without locking people out, tangling them up in nets.  How does one writer say ‘no’ to another writer who’s willing to help?  What kind of ‘teamwork’ is that?”  Someone else asked, “What’s with, ‘sorry, you’re not a big enough fish.  This offer limited to whales only’?”  Another wondered, “What about writers who don’t have $497 to spend on more razzle-dazzle – they’re just outta luck?”

No one likes being turned down, not even for an unpaid gig.  No one likes having doors close because they can’t afford the price of admission. I’m willing to bet that at least some of the people Mr. Big Shot and Mr. Not-So-Free turned away weren’t only willing to do promotional work gratis, they may also have been writers who wanted to learn and who could use reciprocal exposure the most.

How many would-be whales were left flapping their flukes?  How ’bout you?

Let’s Start an Avalanche!

That’s why I’m launching Avalanche.  Think rush.  Flood.  Landslide.  Writers helping writers.

No application required.  I won’t even ask how many followers you have.  Really.

Sound good?  If you’re looking to gain exposure for your work and build your audience, simply respond with, “I’m in.”

Or check out: Avalanche!

I did it all wrong.

When I started cranking out newsletters – shortly after the earth’s crust cooled – I wanted to Get It Right.  So I studied every template, tip and technique available.  Scoured the internet and library for pointers and how-tos.  Wrote and rewrote headlines, by lines, subject lines and clotheslines.  Chased every cool idea and creative lead I could.  Producing a quality newsletter is serious stuff.  I wanted to Get It Right.

The result?

A newsletter that was as flat as an open can of soda left out for a week.

Something Missing

The “experts” (who are these people?) may have answers related to style, format and even basic content.  But something was missing: Me.

I was trying so hard to Get It Right, I was churning out someone else’s idea of a great newsletter. Not mine.  The result was a product that tasted like yesterday’s oatmeal.

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I recently re-evaluated the writing blogs I follow.  In the process  I deep-sixed some, kept a few, and skim most.  I simply don’t have time to read numerous posts on a daily basis, particularly if they’re the blog equivalent of War and Peace.  I mean, I’m lucky if I get the dishes done on a daily basis!

A Crackly Crisp and Criteria

Trying to read and crank out quality posts every day had me fried to a crackly crisp.  Been there, done that?  If so, it’s okay to scale back.  You won’t turn into a pumpkin. Really.  Read Luke’s complete post here  (Check Part 1 for full context.  That’s okay.  I’ll wait.)

Here’s the basic criteria I used to pare my blog “read list” down to something manageable:

• Will I turn into a pumpkin if I miss a week or two of this blog’s content?
• Is the content interesting, relevant, and engaging on a regular basis?  Is it fun?
• Does the blogger reciprocate, offer guest posts, share links, retweet, etc?
• Will this blog help my writing, outreach, insight, or all of the above?
• Is the blogger genuine?  Does he or she blog from the heart?
• Does this blogger have a personal account at Hershey’s?  (Couldn’t resist.)

In case you’re wondering, here are some blogs I recommend:

– The Writing Life – Terry Whalin

– A Step in the Write Direction – Donna Clark Goodrich

– Kathy Macias

Bottom line:

Daily blog posts may be over-rated.  If you’re a writer, you know better than anyone how much time blogging can swallow away from other writing.  Prioritize accordingly.  More on that in a minute.

Okay, okay.  I admit.  At first I felt a little guilty about scaling blog posts back to a more realistic schedule.  Something that I could handle.  Not anymore.  I decided that when it comes to “building a platform” and the like, it’s okay to not be in a hurry.  Ditto avoiding cranking out noise just to fill the screen.

A Matter of Priorities

Blogging vs. working on your writing comes down to a question of priorities.  If your first passion is blogging, then get at it and go to it.  But if it’s working on your next novel, short story or creative non-fiction piece, concentrate on that first and blog when you can.

Neither you nor I will turn into a pumpkin if we’re not blogging every day.   It’s okay.  Really.

Who’s with me?

How often do you blog?  What do you look for in a blog post?  Who are your favorite bloggers?  Share in the comments section.

If you’re a writer, chances are good you’re also a blogger.  Chances are equally good that you’ve heard: 1)  If you’re a serious writer, you need a blog like peanut butter needs jelly; and 2)  Daily blog posts are the one and only way to build your audience and create a platform.

Not Anymore

I used to buy that.  Frankly, it fit like a rhino in leotards.  I thought it was me.  Not anymore.

Check out Ali Luke’s post, “How Often Should You Blog? (Hint: The Answer Might Surprise You)” by Ali Luke. She says:

“Over the past couple of years, there’s been a shift in the blogging world. More and more prominent bloggers-on-blogging are moving away from daily posting—and reassuring their readers that you don’t have to post every day in order to be successful. “

Luke continues, quoting Darren Rowse of Problogger:

“I once surveyed readers here on ProBlogger about the reasons they unsubscribed from RSS feeds, and the number one answer was ‘posting too much.’ Respondents expressed that they developed ‘burnout’ and would unsubscribe if a blog became too ‘noisy.’”

Is Daily Best?

Let’s face it.  Your life is full.  So is mine.  I’ve subscribed to several primo writing-related blogs, followed them for awhile, read every word.  Most post daily.  And I couldn’t keep up.  So I bailed.

Then there are the folks who offer a free ebook, webinar or other resource, capture your email, and turn your In Box into their personal rainstorm reminiscent of Noah.  A few showers are one thing, but a deluge?  Don’t these folks realize how busy we writers are?  I battened down the hatches and rolled up the welcome mat on those folks right quick…

Stay tuned for Part 2.

I was born in a library.

Naw. Not really.  But I could’ve been.

Books prominently populate my earliest memories.  Lots and lots of books.  Enough to fill a library several times over.

I remember snuggling into Dad’s lap as he read aloud about a brown monkey and a man in a yellow hat.  I remember Mom reading and re-reading a perennial favorite, Mike Mulligan and His Steam Shovel.  Also stories about a runaway bunny. Ferdinand the bull.  Green eggs and ham.  A secret garden.  A spider weaving webbed words.  Peter Pan, Mary Poppins, Cinderella, Aesop and Dorothy Gale.  So many others.

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“Just a few more minutes” Dad whispered as orange tongues of flame licked the yurt’s wood-burning stove, “and we’ll be warm as toast.”  He winked.  Burrowed under a mountain of blankets, I winked back.

There was Something Big in Dad.  Something you didn’t see at first.  Something you had to look for.

These are the first two paragraphs in my true-life short story, The Monument.  I just received word that The Monument won First Place in the Christian Creative Writer’s Short Story Contest.

Read the full story here.  It’s short. I promise.  Let me know what you think in the Comments section.

Connected?

Also – have we connected on Facebook? Like my page here.  Don’t forget to connect on Twitter.  Catch my tweets at Road Diverged.  If you’re a writer or outdoor woodsy hiking type, I follow back!

One other quick announcement: I’m taking off the rest of August thru mid-September to focus on some family projects and priorities. See you back when temperatures start to drop and the winds turn chilly!