If you’re a writer, chances are good you’re also a blogger. Chances are equally good that you’ve heard: 1) If you’re a serious writer, you need a blog like peanut butter needs jelly; and 2) Daily blog posts are the one and only way to build your audience and create a platform.
I used to buy that. Frankly, it fit like a rhino in leotards. I thought it was me. Not anymore.
Check out Ali Luke’s post, “How Often Should You Blog? (Hint: The Answer Might Surprise You)” by Ali Luke. She says:
“Over the past couple of years, there’s been a shift in the blogging world. More and more prominent bloggers-on-blogging are moving away from daily posting—and reassuring their readers that you don’t have to post every day in order to be successful. “
Luke continues, quoting Darren Rowse of Problogger:
“I once surveyed readers here on ProBlogger about the reasons they unsubscribed from RSS feeds, and the number one answer was ‘posting too much.’ Respondents expressed that they developed ‘burnout’ and would unsubscribe if a blog became too ‘noisy.’”
Is Daily Best?
Let’s face it. Your life is full. So is mine. I’ve subscribed to several primo writing-related blogs, followed them for awhile, read every word. Most post daily. And I couldn’t keep up. So I bailed.
Then there are the folks who offer a free ebook, webinar or other resource, capture your email, and turn your In Box into their personal rainstorm reminiscent of Noah. A few showers are one thing, but a deluge? Don’t these folks realize how busy we writers are? I battened down the hatches and rolled up the welcome mat on those folks right quick…
Stay tuned for Part 2.